Last night we attended a great panel discussion hosted by Williams Sonoma Home which included panelists Brad Ford, Michelle Adams, Celerie Kemble, and Keith Granet (the author of the new book, The Business of Design). Moderated by Elizabeth Blitzer, it was a lively chat about the importance of designers and small businesses to build a brand.
In the discussion, Brad shared a story of being a fairly young designer asked to participate in the Hampton Designer Showhouse in 2007. He was overjoyed until discovering his room assignment: the mud room (oh how we could relate! read: 2011 Basement Rec Room). Brad described the importance for him to wow in a small and “unimportant” space in the house.
Here are images of his final product and our wallpaper of the week (though admittedly this wall treatment is so spectacular it should really be categorized as art)!
In collaboration with Wisconsin artist, Jennifer Angus, they hand-applied preserved insects onto the walls of the wallpapered mudroom. Brad says, “A mudroom is a portal from the outside. I wanted to play with that idea, to literally bring the outside in.” See more of his interview with the NYTimes.
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